Innovation is Imperative Campaign
Client
argodesign
Role
Art Director / Designer
Team
Mark Rolston (CD), Ian MacDowell (Creative Tech.)
During the 2020 pandemic, argodesign was looking to move away from a repetitive newsletter template and make something “more expressive and singular, a beautiful visual that pulls people in and acts as a backdrop for a narrative.” Inspired by David Carson, they wanted a free flowing and rule breaking design.
Newsletter Microsite
In order to bring the intricate design to life, I collaborated with argodesign’s creative technologist to build a custom microsite featuring parallax scrolling effects and a fully responsive layout.
Newsletter Distribution
This was the first time argodesign’s newsletter was designed with multichannel distribution front of mind.
The campaign was promoted on argodesign’s social media with a dedicated week-long campaign on Instagram, LinkedIn, Facebook and Twitter.
Success Metrics
275,000+
Contacts reached
146%
Click rate increase over average
76%
Open rate increase over avg.
39
Countries reached